Research Reports

The potential of analytics according to this definition is to help us to evaluate past actions and to estimate the potential of future actions, so to make better decisions and adopt more effective strategies as organisations or individuals. Analytics allows us to increase the degree to which our choices are based on evidence rather than myth, prejudice or anecdote.

This paper, one of the CETIS Analytics Series, is aimed at readers who wish to be introduced to the range of techniques that are being pieced together and labelled as Analytics. It does this by outlining some of the most important communities – each with their own origins, techniques, areas of limitation and typical question types – and suggests how they are contributing to the future, with special reference to the context of post-compulsory education.