DERN

Social Networking Use

Posted on 01 Dec 2011 with 0 comments

Much has been written recently in the media, journals, magazines and blogs about the use and pervasiveness of social networking sites, especially selected brand names. A quick look at a visualization of Facebook connections and friendships around the globe, by Paul Butler, is quite revealing, as to the extent of social networking use. However, quality research into the use of social networking sites remains sparse. In a recent edition of the excellent peer reviewed open online research journal First Monday, Jiyoung Cha reported on research into the Factors affecting the frequency and amount of social networking site use: Motivations, perceptions, and privacy concerns.

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